5.1.2014

Field Report + PHOX in the NY Times

In the sleepy college town of Eau Claire, Wis., a folk hero has emerged in Justin Vernon (above center) — the bearded, pleasantly helium-voiced singer-songwriter who, in 2007, retreated to a cabin in the woods to record songs under the name Bon Iver. The resulting album, “For Emma, Forever Ago,” earned Vernon widespread acclaim, but instead of taking his newfound fame elsewhere, he set up April Base Studios, which has served as an incubator for the state’s emerging indie music scene. That includes Bon Iver’s drummer, S. Carey (above left), whose gorgeous sophomore album, “Range of Light,” was released last month; the Milwaukee-based folk outfit Field Report, led by the singer-songwriter Chris Porterfield (above right); and Phox, a six-piece indie pop group from Baraboo, Wis., whose self-titled debut is out next month. Despite a growing profile and their home state’s reputation as a harbinger of hipster culture (see: Pabst Blue Ribbon, artisanal cheese, taxidermy), the musicians insist that what makes them distinctly Wisconsin is their obliviousness to being cool. “A lot of us were in the marching band,” Phox frontwoman Monica Martin says. “It’s sort of a rite of passage. -NY Times

 

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